Firm Management
To Text (or Not To Text) Your Clients
In the business communication classes that I teach, I’m often asked how we accountants should respond when clients want to communicate with us via text messaging. Sometimes this question falls directly down generational lines ...
Sep. 17, 2019
In the business communication classes that I teach, I’m often asked how we accountants should respond when clients want to communicate with us via text messaging. Sometimes this question falls directly down generational lines, with older accountants feeling their privacy is being invaded when they receive texts from clients, and younger accountants acting surprised when someone doesn’t want to communicate with them by text.
But I’m not here to single out a particular generation, and, in truth, the reaction to text communication actually pairs more closely with how technologically savvy the accountants are than how old or young they are. Tech savviness has no age limitations; it’s a person’s choice to embrace technology or stay comfortable with the way things have worked in the past.
When my students want to talk about methods of client communication, I tell them it’s all right to set personal boundaries and explain to their clients the best times and the best ways they can be reached. You can do this in person, or you can connect with the client using your preferred method of communication and explain to your client that that is the best way to reach you.
I believe, however, that the client’s wishes for communication should be respected as well. If a client is uncomfortable with a particular form of communication, wouldn’t you want to allow the client to reach you using a different method? For the most part, we’re just trying to find a way for the client to get information to us so that we can provide a better service to them.
One method is to use a preferred messaging platform where all client communication occurs – this can be a communication platform through your website or an app where your client can leave a message and even upload information any time of the day or night, and then you can retrieve the message and information on your schedule.
Then there is the triumvirate of traditional telephone (voice mail), computer (email), and smart phone (text, as well as voice mail and email). You can provide your client with access to your land line or VOIP number and your email address so that the client can make contact and leave a message whenever it’s convenient. That still leaves open the discussion of texting.
Originally, giving out our mobile numbers was something we only did with family and close friends. In part, that was because text messages were costly – now they’re typically part of a data plan and we don’t pay by the message. But also, we held our mobile numbers close to the vest because we didn’t want our after-hours personal lives interrupted with non-personal communiqués.
I’m a text person myself. I like the ease of sending a message via text and I don’t expect an immediate response. I like not having to provide a formal letter with salutations and signatures. And I actually like that my clients feel comfortable enough with me to contact me via text when they have a question.
The caveat, however, is that we are still professionals, and when we provide professional answers and advice, we need to document that information and perhaps even include disclaimers. This can’t be done in a text. You might find yourself replying to a text message in an email or even a hard-copy written format, with all the proper information, documentation, and disclaimers that you need, but there’s no reason not to fire back a quick text message with, “See my email response,” just to keep that friendly text line of communication open.